AI Insights · Timothy · July 2025
Ultracasual Games Performance in Kenya: Q2 2025
Explore the Q2 2025 performance trends of top ultracasual games in Kenya, including downloads, revenue, and active users, from Sensor Tower's unified platform data.
In the second quarter of 2025, the ultracasual gaming landscape in Kenya saw varying performance trends across the top five games, as reported by Sensor Tower.
AMAZE! from CrazyLabs LTD experienced a fluctuating pattern in weekly downloads, starting at around 7.4K and reaching a low of 683 before stabilizing around 1.2K by the end of the quarter. Active users mirrored this trend, peaking at 20.4K early in the quarter and gradually declining to approximately 4.9K. Revenue showed a brief spike, reaching $4 in mid-May.
For Mini Relaxing Game- pop it by stick hunter, downloads increased steadily, climaxing at 3.4K in early June. The game maintained a solid base of active users, growing from 13.4K to a high of 17.5K towards the quarter's end. Revenue was minimal, with a peak of $13 in early April.
Acrylic Nails! also from CrazyLabs LTD, saw an up-and-down trajectory in downloads, starting at 1.5K and reaching a high of 2.9K mid-quarter. Active users followed a similar pattern, peaking at 5.8K in late April before settling around 4.2K. Revenue generation was not recorded for this period.
The Antistress relaxing toy game by XGAME STUDIO showed modest download numbers, peaking at 1.6K in early April. Active user numbers increased slightly from 1.4K to 1.8K by quarter's end, although revenue remained absent.
Lastly, Ragdoll Break: Let's destroy! from KAYAC Inc. saw a gradual increase in downloads, reaching 1.3K in early June. Active users rose steadily from 6.8K to 8.2K by mid-quarter, with no revenue reported.
For more detailed insights and trends, visit Sensor Tower.
